Fides is striving for continuous and sustainable profitability for all partners in the chain (breeders, growers, trade and retail). We can realise this because our products offer profitability. We keep accomplishing a successful market position for all our products through joint entrepreneurship with our partners. Therefore Fides focuses its breeding on the requirements of the various market segments. This varies from favourable cultivation properties for the growers to the development of products with unique shapes and colours for the niche market. Our experienced and expert breeders keep in close touch with the market and consumer so that the most favourable varieties are selected.